Media Kit

Who we are

Seventeen years ago Vanessa Pike-Russell created a Yahoo group to bring together hermit crab hobbyists. In 2016 The Crabstreet Journal will celebrate fifteen years on it’s own domain as the online magazine for the Land Hermit Crab Owners Society. Today CSJ is co-managed by Vanessa and Stacy Griffith. Both recognize the importance of providing accurate care information in partnership with outreach to improve the overall care and handling of captive hermit crabs. CSJ has always been a labor of love; we provide our resources free of charge to all visitors.

Vanessa Pike-Russell Founder and Co-Admin

Vanessa Pike-Russell Founder and Co-Admin

Stacy Griffith Owner and Co-Admin

Stacy Griffith Owner and Co-Admin


The Crabstreet Journal print magazine was featured in the motion picture Girl Least Likely starring Annette Benning, Matt Dillon and Kristen Wiig. Vanessa and Stacy both have photos featured in World Book Animals. Vanessa collaborated on Hermit Crabs for Dummies, co-wrote another book and authored yet another.

World Book Animals - Featuring photos by Stacy Griffith and Vanessa Pike-Russell

World Book Animals – Featuring photos by Stacy Griffith and Vanessa Pike-Russell

The Crabstreet Journal magazine as seen in the movie "Girl Most Likely" We are movie stars y'all!

The Crabstreet Journal magazine as seen in the movie “Girl Most Likely” We are movie stars y’all!


CSJ is the flagship site and online magazine for the Land Hermit Crab Owners Society (founded 1999). Our website includes land hermit crab caresheets, information on housing and nutrition. We have forums as well as a library of research documents. Our members submit product reviews, pet store reviews, recipes and testimonials. We actively advocate for better care of hermit crabs in pet stores through community outreach and social media campaigns. Our local representatives visit local pet stores to share caresheets. One ongoing campaign is the No Painted Shells campaign.

Say No! to Painted Shells

Say No! to Painted Shells


Some of our stats

Facebook Group – 444 members * Twitter – 287 followers * Instagram – 457 followers * Tumblr – 158 followers

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Pinterest Analytics

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Website Analytics

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Website Analytics


Pricing and Guidelines

Ad Graphic Shape Dimension Location** Price USD*** Billed
Square Shared 250X250 Sidebar  6.00 Monthly
Square Exclusive 250X250 Sidebar  8.00 Monthly
Banner Shared  728X90 Header  8.00 Monthly
Banner Exclusive  729X90 Header  10.00 Monthly
Square Shared  250X250 Footer  3.00 Monthly
Square Exclusive  250X250 Footer  5.00 Monthly
Banner Shared  728X90 Footer  3.00 Monthly
Banner Exclusive  728X90 Footer  5.00 Monthly
Contest Sponsorship Exclusive  Square/Banner Choice $10 GC Monthly

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bulletpointcrabPlease purchase ads two weeks prior to desired launch date to allow for processing. Payment must be made within 72 hours of purchase.


bulletpointcrabContest sponsorship must be arranged one month prior to the month you wish to sponsor. Minimum $10 gift must be provided. This can be a gift card or actual physical prizes to be shipped to the winner at your expense. Payment is made via Paypal.

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**For a limited time your ads may be featured on one or more of our associated websites free of charge. This promotion may end at any time and without prior notice. If you do not wish to have your ads display on our associated websites please let us know.

***Prices are subject to change. All efforts will be made to notify sponsors in advance of a price increase.